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Ida-Viru Tourism Cluster (idaviru.ee)

Tourism cluster run by IVEK consists of 50 partners 8 of whom are municipalities and the rest are organisations and enterprises offering tourism service. The aim of the cluster is to introduce Ida-Viru county as a place with multiple opportunities worth discovering and this way to engage new target groups and grow number of visitors to Ida-Virumaa.

VISION – By 2020 based on its innovativeness and know-how the cluster offers tourism experience that is full of contrasts and the most versatile in Estonia.

MISSION –  Cluster’s mission is to support partners capability and offer the best tourism service.

Clusters key to success – agreement on Ida-Viru tourism development goals and purposeful coordinated activity to achieve goals.

Actual Strategy and Action Plan of Ida-Viru Tourism Cluster

Contact for information list can be found HERE.

Jõhvi Tourism Information Centre (TIK) – For tourism entrepreneurs Tourism Information Centre is the best place to inform the public about their services, distribute publications or sell their products.

  • Mediates tourism information about Ida-Virumaa and Estonian sights, museums, accommodation and catering, active holidays, guide service and cultural events to Estonian people and visitors outside Estonia.
  • Helps to make a travel plan as desired by a visitor (www.idaviru.ee) – for discovering contrasts of Ida-Virumaa.
  • Sells county’s souvenirs and presents.

Tourism information about Estonia and the county can be found at www.idaviru.ee and www.puhkaeestis.ee

Location: Kooli 2, Jõhvi

Phone: +372 337 0568


15.05-15.09 E-R 12-17, L-P 10-15

Ida-Viru Enterprise Centre was a partner in  Via Hanseatica turism project.

From April 2019 Ida-Viru Enterprise Centre is a partner in  „Via Hanseatica Plus “ tourism project.

In April 2019, Via Hanseatica Plus, a two-year-long major project that is financed by the Estonia-Russia programme, was launched. In addition to developing the current route, the project concentrates on offering added value to it, expanding the route towards Rakvere and Viljandi in Estonia as well as towards Vyborg and Pskov in Russia.

What is Via Hanseatica you can read //www.viahanseatica.info/